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Sunday, September 7, 2008

Google Adword: Basic Rules # 1

Hello again.. First, I want to thank you for Sider for his comment yesterday :) . Thanks, guys.. sorry for the delay. Okay, today we're gonna continue our sharing about Google Adwords. Yesterday we have learned about what Google Adwords is. Google adwords is an advertisement service issued by Google to enable webmasters get their position in google search engine's first page. Why first page? Because if your ads is on Google's first page, you will get targeted traffics when somebody make a search at the same topic as yours. Actually you can get huge traffic via Pay Per Click ads service. The problem is you need to bid at the highest price to defeat your rival's ads who have the same niche with you. Sometimes it works well when you get sales in return. Remember that in internet marketing we have to working smart instead of working hard. I mean to know our financial capacity is a must. If we don't, in a short time we will say good bye and end up in a big frustration. I'm sure we don't want it, do we? Just go straight up, what is the point? Google Adwords has some rules we should know in advance. Here they are:

1. Our Adwords position depends on 3 criterias:

a. Our keywords bidding price
b. The ads relevance
c. The number of clicks on our ads

Wait.. don't be confused so fast. I'm gonna tell you a simple explanation: We'll have a bigger opportunity to get clicks from our visitors if we have a very relevant ads content comparing to keyword that we bid. The more clicks we get, the more opportunity for us to get highest position in adwords. What is the importance of having a relevant ads content? To defeat our rival's ads and get the victory!! :) I mean highest (no. 1) position on adwords first page. That is our main goal, my friend. Offcourse it is not just about defeat our rival's ads. What we are doing here is to defeat it with the lowest bidding price. Just say that we put our bid on 5 cents and our rivals put theirs on 15 cents. If we have more relevant ads content comparing to our rival's ads content, it will be a consideration for google to rank our ads higher than our rival's ads. Google loves a relevant and targeted advertisement.

Basically,....

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1 comment:

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