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Saturday, August 23, 2008

Website Optimization

keyword
At the previous article a few days ago I've share with you about Website Optimization already. It was not quiet a complete article but that was the basic about optimizing our website/blog. Website Optimization or popular as Search Engine Optimization (SEO) have so many aspect on it. The only idea is how to make our blog/website indexed by search engine. So many webmasters have a misunderstanding about this. They though Search Engine Friendly's blog could be build using a good keyword. It is not that simple.
Actually SEO have 2 important steps.

1. On Page Optimization
2. Off Page Optimization

Ok, what is On Page Optimization? As its name, it is all about everything we should customize inside our blog. The aspects are:

1. Keyword
2. Meta Tags
3. Content

Here we go. Keyword.

Find your targeted keyword. Keyword is not just about a specific word that we put in our articles. It begin on domain name selection. The more targeted our domain name the more important our blog for google's robot. It is a good thing if you could branding your domain name. I mean you create a specific name that does not exist yet on the net. For Example, I build this blog for internet marketing purpose. Actually I'd like to branding my blog's name to internet marketing.blogspot.com. But that name is too general and there are huge number of competitors use the same phrase. Then I decided to choose another phrase related to that topic: internet marketing income. How to choose a good keyword? You could generate it using free keyword generator such as wordtracker.com.
Here is a tip to use this free tool. Type your selected keyword in search tab. When the result appears on the screen, use another free tool: google search engine to see how many website provided for that keyword. Google will show it at the top-right border of your screen. Now take a look at the link below the ads. For example, if you choose internet marketing as your keyword and search it on google the result that you will see on your competitor ads is: romisatriawahono.net/category/internet-marketing-business.
This ads appears as number five at the first page of google search. Did you see that at this link "internet marketing" phrase appear on the 3 level deep!! It means that you still have an opportunity to make your website defeat it. Did you get my point here? Ok, enough for today, tommorow we will learn about Meta Tags. Have a try, wish you luck.

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